"future would never comes if you don't end the past"
01. Nude & Body
The next chapter for Burberry is to transform itself into a scent. Today we see the launch of new fragrance line for women by Burberry, named Burberry Body. Described as "Seductive, Sensual, Elegant, Timeless, Iconic & Memorable" by Christopher Bailey. Like all other Burberry campaigns and shows, a wide, clever use of social platform is a norm for them. For all the lucky Facebooker, register today might just get yourself a sample of the new Burberry Body. Check out our Twitter (@WestFASHION_) for the links. Burberry gave their attempt on promoting its new category of Burberry by doing a campaign video featuring, of course, the iconic beige Burberry trenchcoat worn by Rosie Huntington-Whiteley. [video after]
To accompany the launch of Burberry Body, Burberry Nude also launched today in stores. First in the industry that a ready-to-wear line to accompany a fragrance.
For those ladies whose in love with lace, Burberry Nude should be the one line you won't be able to keep your hands off. I've got some images of them for you, after the video.
Directed by Mario Testino, under the directon of Christopher Bailey.
No comments:
Post a Comment