All about "The Moving Image"

The fashion film movement came along during the recession to replace the expensive runway shows, but then also escalated to using so as a surprising campaign such as Calvin Klein Underwear's Superbowl ad and Versace for H&M headlining some mainstream TV and online video sites.
Just recently, the format of the fashion film have been transformed or could say being elevated to a new level - an experience or per se a reflection of our daily life instead of just a "wind-blowing in the hair" or "model walking down the street, looking normal like you do"
Firstly Calvin Klein is no new to the provocative description with their advertisement, this new film that released is no different except that it had divided into a part of 200 clips all featuring three different Calvin Klein sub-brands (ck / Collection / Jeans), to make the film more suggestive, it also features a Fabien Baron's vision of minimalist eroticism - Starring Alexander Skarsgard and Suvi Koponen.



Secondly, Lanvin famously made an in-joke by releasing their campaign film using "I Know You Want Me" as its background music and featuring model dancing to it. This time, it features Alber Elbaz himself via Skype, making commentary about the campaign video - bringing character, humour to it - only Alber Elbaz.