McQ SS16

McQ Spring summer 2016 was revealed in series of lo-fi shorts, reconstructed frames digitally for the first time in the history of the eclectic brand. To capture its youthful, irreverent spirit of the brand's identity, McQ invited three creatives - Lea Colombo, Jack Davison and Sharna Osbourne to reinterpret the collection through their own specialise communication channels. The presentation happened down the Crypt of Spitalfield's Christ Church, 2 decades after the late Lee Alexander McQueen showed his AW1996 collection there.