H&M took the idea of taking responsibility from manufacturing, sourcing to making and finally to the consumers forward and called it Conscious, and have produced a collection using recylced materials such as the typical cotton, polyester but also using bottles (look round for that one, coz I would love to see what it feels like :S )
The Conscious Collection will be in selected store starting from 14th April. Its priced round £9.99 to £39.99, a premium-range comparing to the normal H&M pricing.
The Conscious Collection features a minimal and summery feeling such as white, beige with loose-fitting silhouette. It worth a try-on when you next visit.
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